It started with the craft: years in direct-marketing, event and multimedia agencies, concept work and project leadership for international technology clients — where marketing and engineering first met each other in earnest. Then management posts in a large media house: marketing, online, business development and commercial responsibility, in the years when the internet turned from an experiment into a business.
Self-employed since 2008: consulting, delivery and training for corporations and mid-sized companies. That included portal projects across 15 international markets and training several thousand employees of a DAX-listed group. The pattern across every stage: take new technology seriously early and translate it into a business that works.
Blockchain technology first-hand since 2009: own servers, mining, staking and masternode infrastructure over many years and dozens of networks, along with contributions to coin development in various crypto projects. That was engineering work, not market speculation. Running distributed systems yourself across market cycles teaches you what makes infrastructure robust and accountable.
Today that has become a studio in which AI agents carry the business functions and the human keeps the approvals. AI is the first technology with which the size of a team no longer decides what a company can do. This studio is the standing proof — and the consulting makes that proof usable for other companies.